26 Aug
0

How to Measure SEO Success

SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It’s not that people and companies don’t believe in SEO, rather, they can’t decide if their efforts are making or costing them money. As a SEO agency, we know proper optimization has the potential to produce not only positive, but…

18 Aug
0

Twitter Roundup: August Voices in SEM

Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites with the intent to increase search visibility through paid advertising. Tools like Google Adwords or Bing Ads are popular paid services offering pay per click…

14 Aug
0

4 Trends in Digital Marketing – AdLift

A solid digital marketing strategy can do wonders for your business, drawing attention to your brand, increasing audience engagement, and ultimate leading to a higher conversion and sales rate. While we don’t have to convince you that marketing is important for your business to thrive, you might be unsure about which tactics are the most…

7 Aug
0

5 Key On-Page Factors for SEO Beginners – AdLift

You’ve said it before: “this year I’ll get my site up to par so I can improve my search rankings and see an uptick in business.” But for some reason the plan never sticks. Either other tasks get in the way or confusion sets in when it comes time to roll up your sleeves and…

20 Jul
0

The 5 Best SEO Plugins for WordPress

As far as content management platforms go, WordPress excels in allowing users to implement their SEO tactics in a relatively straightforward manner. However, the factors that influence a site’s ranking are endless. From on-page optimization to back linking and proper image tagging, there’s a ton that goes into the overall SEO process. This makes turning to…

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