23 Sep

Come See Us at Pubcon and Shop.Org – AdLift

As the month of September rolls on here in the Bay Area, our SEO agency is looking forward to two major conferences that have been circled on the calendar for months: Pubcon and Shop.org’s Digital Summit. Both of these conferences bring the best of the online marketing and digital retailing industries together for great keynote…

9 Sep

3 Factors of High-Performing Content – AdLift

When you start thinking about your overall digital marketing strategy, one of the key components to nail down is your content production. At this point, it’s been well established that not all forms of content are created equally. While some pieces go viral, others fail to garner any significant traction. Because content creation is a…

26 Aug

How to Measure SEO Success

SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It’s not that people and companies don’t believe in SEO, rather, they can’t decide if their efforts are making or costing them money. As a SEO agency, we know proper optimization has the potential to produce not only positive, but…

18 Aug

Twitter Roundup: August Voices in SEM

Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites with the intent to increase search visibility through paid advertising. Tools like Google Adwords or Bing Ads are popular paid services offering pay per click…

14 Aug

4 Trends in Digital Marketing – AdLift

A solid digital marketing strategy can do wonders for your business, drawing attention to your brand, increasing audience engagement, and ultimate leading to a higher conversion and sales rate. While we don’t have to convince you that marketing is important for your business to thrive, you might be unsure about which tactics are the most…

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